2021/2022 Budget - Budget funds new events, tourism campaigns and business grants

The proposed 2021/2022 City of Greater Bendigo Budget will make a significant investment in Greater Bendigo’s economic recovery with money allocated for business grants, event attraction and tourism marketing.

The Budget will include $729,000 for Business Innovation and Collaboration Grants. This funding will be targeted to activities businesses may not have otherwise been able to do as a result of COVID-19. 

The Budget will also allocate $265,000 for additional event attraction, which will aim to boost the visitor economy by increasing overnight stays and dining and retail expenditure in local businesses. This approximately doubles the allocation towards this form of event attraction compared to previous years.

Pre-COVID-19, Greater Bendigo’s program of around 95 major events delivered an estimated $24M annually to the local economy. This new investment will attract additional community, sporting and leisure events to ‘catch-up’ from 2020.

To support this initiative, the Budget includes new money for tourism and regional destination marketing, including $155,000 to support targeted tourism and events campaigns based on Bendigo Art Gallery exhibitions, attractions and City of Gastronomy experiences, such as the upcoming Ignite winter tourism campaign.

Mayor Cr Jennifer Alden said Council wanted to facilitate better economic conditions for business.

“Our aim is to attract more people to Greater Bendigo through events and experiences, which will in turn bring more visitors, vibrancy and money into our city and region,” Cr Alden said.

“Greater Bendigo has a really strong reputation for hosting high quality events and also for offering a great experience for visitors, so this Budget is building on those strengths to help with continued economic recovery.”

To view the proposed Budget, go to https://letstalkgreaterbendigo.com.au/budget-2021-2022

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