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Bendigo to hold its first tourism conference to explore future visitor markets

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Over 150 people are expected to attend Bendigo’s first tourism conference to hear from high profile tourism and visitor experience experts offering insight into future trends and new markets for the region.

Qantas Regional Manager Tim O’Callaghan, Destination TripAdviser Marketing Specialist Alanna Green and Experience Creator at Melbourne Museum Zoe Meagher are among those headlining the Bendigo Next all-day conference, which is to be held on Monday February 18 at The Capital.

Tourism and Major Events Manager Terry Karamaloudis said that this was a great opportunity for local businesses and operators involved in the tourism industry to hear from a panel of innovative experts and trend spotters.

“The panel includes some of the leading lights in the industry who will share their knowledge, explore what works well for brand creation and visitor experiences,” Mr Karamaloudis said.

“The conference is being held at a pivotal time for the region. With Qantas flights between   Bendigo and Sydney starting next month, the opening of our exclusive blockbuster exhibition Tudors To Windsors and our new dragon, Dai Gum Loong, making his debut at Easter, this is a very exciting time for tourism in the region with new markets potentially opening up.

“Everyone in the industry has been working hard to build on the Bendigo region’s reputation as a must-see destination and now it’s about preparing for what comes next in tourism.

“Our conference will help local businesses and tourism operators to respond effectively to emerging markets whether it be on an international or domestic level.”

Those attending the conference can take advantage of the practical workshops and networking opportunities. There will be a focus on digital trends and marketing techniques to capture new audiences.

“It’s important to be prepared for future visitors wants and needs with digital technology moving so fast.”






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