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Bendigo on show at Tourism Australia's international trade event

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The Bendigo region will be marketed as a key Victorian tourist destination for overseas travellers at this week’s Australian Tourism Exchange (ATE), which is the country’s largest travel and tourism international trade show of its kind.   

Hosted by Tourism Australia, the annual event brings together 1,500 Australian tourism businesses/regional representatives, 650 key buyers from over 30 countries and 70 international and Australian media delegates. It’s also an opportunity for international attendees to learn more about Australia’s diverse tourist experiences.

City of Greater Bendigo Manager Tourism and Major Events Terry Karamaloudis said staff will be networking with influential overseas buyers face to face to attract new international tourism markets and strengthen existing ones. 

“As this is the largest international tourism trade show, this is an ideal opportunity for us to showcase all that the Bendigo region has to offer in an effort to attract more international visitors, particularly from Singapore, China, New Zealand, India and Europe,” Mr Karamaloudis said.

“Our networking and marketing efforts are seeing strong results. The latest tourism figures for the Bendigo Loddon region for the period ending December 2018 reveal that 27,500 international tourists stayed overnight in the region, which is a 50 percent increase compared to the previous 12 months*. 

“56, 700 international visitors made day trips to the Bendigo Loddon region, which was a 4.6 per cent increase from 2017.

“The region had 84,200 international visitors overall which was a 16.1% per cent growth over the previous 12 months.

“International tourists are discovering all that the Bendigo Loddon region has to offer. It’s an important boost to our local economy and a strong indication that international visitors want to invest more time in the region and that means staying in accommodation overnight. We will continue to build on this and seek potential new markets at this important trade event.”

ATE runs until April 12 at the Perth Exhibition and Convention Centre.

*Source: Tourism Research Australia (Department of Jobs, Precincts and Regions at State Government).

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