Council adopts new arts and creative industries strategy

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The Greater Bendigo City Council has adopted Greater CREATIVE Bendigo, a new arts and creative industries strategy.

Councillor Matt Emond said the strategy was an important framework for how best to support and promote the growth and development of the arts and creative industries in the region.

“Greater CREATIVE Bendigo is a response to the evolving nature of creative industries. It’s not just about arts and culture in the traditional sense. It covers much broader areas such as publishing, design, fashion, museums and the digital age,” Cr Emond said.

“This new strategy outlines what the City can do to support our cultural and creative industries, as well as looking at ways everyone in the community can benefit from better networks, collaboration, mentorship and opportunities.

“We want to build on Greater Bendigo’s strong reputation for being an arts and culture destination and that means attracting and retaining talented people who can bring vibrancy, innovation and creativity to the region.” 

In Victoria, creative industries contributed $22.7B to the economy in 2013.1 The cultural and creative industries category in Greater Bendigo makes up 13.3 per cent of employment.2

Some of the key areas in the strategy include:

  • Developing a new policy to activate public spaces in the city centre, suburban activity centres and rural communities
  • Developing regular networking events, mentoring and grant opportunities
  • Establishing a creative industries website and advisory group
  • Elevating opportunities to promote the unique contribution our Aboriginal and Torres Strait Islander communities and creatives make
  • Developing an application for the City of Greater Bendigo to be designated a UNESCO Creative City in the category of Gastronomy

The Greater CREATIVE Bendigo strategy was developed following extensive community consultation and with input from key representatives in the creative industries sector.

1 Creative Industries discussion paper, Creative Victoria, 2015

2 Australian Bureau of Statistics, Customised report, 2018

 

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