New gastronomy video launched to promote region's offerings
A beautiful new video showcasing Bendigo and the region’s status as Australia’s only UNESCO Creative City of Gastronomy has been released to promote the region’s unique food and drinks culture and appeal to new tourism markets.
Funded by the Victorian Government’s Victoria Together program, this is an engaging tourism video developed under the initiative. It captures the rich culture and traditions around food and drink, creativity and sustainability across the Bendigo Regional Tourism area, which includes the City of Greater Bendigo, Loddon, Central Goldfields and Mount Alexander.
The video has been produced by Castlemaine film maker Storyland and is part of a bigger regional Gastronomy campaign to promote unique visitor experiences and build on a growing tourism market in local, sustainable, delicious and creative produce.
Mayor Cr Dr Jennifer Alden said this month marked two years since Bendigo was declared Australia’s only UNESCO Creative City and region of Gastronomy and the video was a timely celebration of what had been achieved since the designation was awarded.
“We’re successfully building our gastronomy region’s reputation through First Nations’ culture and traditions around food, recognising our creativity and diversity, looking at ways to improve health and wellbeing and prioritising environmental sustainability,” Cr Alden said.
“There have been some major achievements so far - Djaara has secured $1.8M in Federal funding to determine if Kangaroo Grass grain can be commercially grown and milled.
“Greater Bendigo, in collaboration with the other shires in our region, also launched the Gastronomy Map and Guide and a Local Producer Directory, which highlights our talented food and beverage makers. The Gastronomy Guide showcases consumer-facing businesses, experiences and food trails in the region and visitors can also curate their own trails based on their preferences.
“Thanks to our unique UNESCO designation, this new promotional video celebrates our amazing gastronomic city and region and opens up a world of opportunities in economic development, tourism and investment.
“As restrictions are eased, this video in addition to showcasing Gastronomy offerings, will encourage people to travel to our region and visit the many exceptional gastronomy products and experiences.”
An extended six-minute film has also been produced by Storyland and is planned to be screened locally soon. It captures the gastronomic heartbeat and stories of creative producers across the Bendigo region. The video also has a strong focus on our First Nations’ culture and knowledge. The promotional gastronomy video can be viewed on YouTube: https://www.youtube.com/watch?v=aNvZwst8NxE