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Over 40 tourism businesses benefit from digital mentoring program

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Forty-three local tourism businesses from across the Bendigo region have successfully completed a new digital mentoring program offered by the City of Greater Bendigo in partnership with Bendigo Regional Tourism.

The program saw 18 mentors employed to individually mentor business operators in a range of topics like social media, email marketing and search engine optimisation.

The program was targeted at improving digital capacity of small and micro tourism businesses such as retail, accommodation and hospitality businesses across the Bendigo Regional Tourism area (Loddon, Central Goldfields and Mount Alexander Shires and the City of Greater Bendigo).

A celebration event will be held this evening in Chancery Lane for the businesses, mentors and Bendigo Regional Tourism representatives involved in the program.

Manager Tourism and Major Events Terry Karamaloudis said the program had been a great success.

“We have had a really positive response from businesses from across the region,” Mr Karamaloudis said.

“Many small tourism businesses face challenges in relation to growing their business and obtaining appropriate strategic training customised to their business, due to geographical location, business size, cost and the constantly changing digital landscape. 

“The training delivered by this program will help businesses not just work better online, but ensure their digital marketing and business initiatives align with the broader Bendigo Regional Tourism brand and direction.

“Visitors to our region are looking for great experiences and are increasingly researching, booking and reviewing their trips online.”

The program is funded by the Australian Government’s Building Better Regions fund, the City of Greater Bendigo and Bendigo Regional Tourism.


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