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Shoppers urged to buy local this Christmas

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The City of Greater Bendigo Mayor Margaret O’Rourke is encouraging people to shop locally this Christmas as new figures reveal that for every $100 spent at a local business, nearly $70 stays in the local economy.

The new findings commissioned for the City also shows that when people spend $100 at a local chain store, just over $50 stays in the local community. This is compared to only $3 in the local community when people buy from online shops located outside of Greater Bendigo.

Cr O’Rourke said shoppers may be surprised by the findings which showed just how much the Greater Bendigo economy is boosted when products are bought locally.    

“Your shopping dollars go a lot further than you think. It benefits local businesses, retailers and employees now and in the future,” Cr O’Rourke said. 

“With Christmas just around the corner, we’re encouraging people to shop locally rather than heading online to shops located outside of the Bendigo region.

“There are lots of great businesses across Greater Bendigo covering everything from fashion to homewares, great local produce and unique products. Most have an online service which is also convenient when they are locally-based.  

“It is also good to know that when you spend local, it stays local.” 

The City commissioned economic data specialist REMPLAN for the findings. All figures are based on data from the Australian Bureau of Statistics.

  • When $100 was spent at a local small business, $69.49 was estimated to stay in the local community with $27.47 covering wages and salaries, $28.27 on local expenditure and $13.75 on operating surplus costs
  • At a local chain store, $51.50 was estimated to stay in the local economy with $27.47 covering wages, $24.03 in local expenditure and none on operating costs locally
  • An online store would only have $3.12 estimated to stay locally with no wages or operating costs in the community


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