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Spring tourism campaign launches as Bendigo comes into Bloom

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The City of Greater Bendigo’s Tourism and Major Events unit has launched a new spring marketing campaign called ‘Bloom’.

The program brings together events and experiences that can be enjoyed online and in person, to entice people to experience the best of Greater Bendigo while still complying with State Government restrictions.

Mayor Cr Margaret O’Rourke said the aim was to keep Bendigo’s brand prominent in people mindsets and to inspire visits from Melbourne for when restrictions allow.

“Bendigo is so beautiful in spring. And regional Victorians will now be able to travel to see many of these experiences,” Cr O’Rourke said.

“Locals can share this program with their friends and relatives out of town and enjoy these events together. We look forward to welcoming people from regional Victoria to enjoy our beautiful city.”

Events and experiences showcased will also use a mixture of online technology, including Facebook live, Instagram, Zoom webinars, 360-degree virtual tours, curator videos and live web cameras.

The program covers several key topic areas and events, including:

    • Spring parks and gardens
      • Bendigo 50,000 Tulips Display
      • Live Tulip Cam at the conservatory gardens
      • Curator Garden video tours of Canterbury Gardens, Rosalind Park, Garden of the Future and Bendigo Botanic Gardens
    • Arts/Music
      • Live music in the Beehive and Conservatory Gardens
      • Bendigo Blues and Roots Program (virtual)
      • Bendigo Venues and events music program
      • Piinpi: Contemporary Indigenous Fashion at Bendigo Art Gallery
      • Sharing Process exhibition at Bendigo Visitor Centre
    • Gastronomy
      • Bendigo Heritage Uncorked – The Unseen Series (virtual)
      • Spring Cooking Class at Hoogah
      • Virtual wine tastings with Silver Spoon Estate, Heathcote
    • Heritage
      • Bendigo Pottery decorating workshops
      • 360 virtual tours of the Town Hall and Ulumbarra Theatre
      • Bendigo Then and Now virtual gallery
    • Wellness
      • Virtual meditation at The Great Stupa
      • Online spring school holiday program
      • Best places to cycle and picnic

The program is evolving so check regularly for event and experience updates. Visit www.bendigotourism.com  or Explore Bendigo on Facebook to see the full program.

The City’s tourism marketing campaigns feature Bendigo Tourism members only.

To have a sneak peek at Tulip cam before it goes live to the public, visit https://www.bendigoregion.com.au/explore-bendigo/live-tulip-cam

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