Bendigo's bid to attract more international visitors at Australian Tourism Exchange

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City of Greater Bendigo Tourism staff are in Sydney marketing the Greater Bendigo region to international travel agents and wholesalers at the Australian Tourism Exchange (ATE) in an effort to attract more international visitors.

ATE which runs from May 14 to 18, provides an opportunity for over 500 Australian tourism businesses/regions to showcase their products, meet overseas contacts and negotiate business deals. It also provides the international travel trade with an opportunity to experience Australia first hand.

City of Greater Bendigo Tourism Manager Kathryn Mackenzie said the ATE is Australia's premier tourism trade event and the largest international travel trade show of its kind in the southern hemisphere with over 700 key overseas buyer companies from more than 30 countries attending the global event.

“Attracting independent international travellers is a growing market for the wider Bendigo region and we already have over 90 appointments arranged with international travel retailers and media during the ATE,” Ms Mackenzie said.

“As a key regional Victorian destination we are looking to attract more visitors from China, South East Asia, New Zealand, the United Kingdom and Europe to our region and this is a must attend event if we hope to realise this vision.

“The international market holds enormous growth potential for destinations like Bendigo and it’s important to build good relationships with international travel buyers.

“The many face-to-face meetings we have already set up at this year’s ATE will provide a great opportunity to talk about the highlights and new developments in Bendigo that will appeal to international visitors.

“The products on offer in Bendigo suit the emerging markets from Asia, with our golden heritage and cultural assets a big story for us to tell to the international buyers.”

This year the City of Greater Bendigo tourism representatives will meet with agents from countries including New Zealand, Singapore, Malaysia, China, India, Hong Kong, Japan, Netherlands, United Kingdom, Germany and Italy.

This is the seventh year that the City of Greater Bendigo has had a presence at the ATE.

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