City signs MOU with Heathcote Tourism Development Board

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The City of Greater Bendigo and Heathcote Tourism Development Board have signed a new memorandum of understanding to guide the development of tourism in the Heathcote region.

The MOU fosters collaboration across the Heathcote and broader region for tourism and event attraction and developing new and unique product as set out in the Heathcote Tourism Development Plan.

The MOU outlines the role of the City, the Heathcote Visitor Centre and the board.

The City will provide marketing, website, event promotion support as well as the development of the official visitor guide and assistance with developing key attractions and events to the region.

City Tourism and Major Events Manager Terry Karamaloudis said the partnership between the two organisations was very important.

“Heathcote has a really strong tourism product already, with lots of exciting new ventures and businesses that are growing at the moment,” Mr Karamaloudis said.

“The board is such an important part of Heathcote’s tourism industry, particularly in their role coordinating and representing tourism businesses.

“They support the management and operation of the Heathcote Visitor Centre through promotion of membership, tourism product development and visitor experience projects.

“Along with the City’s skilled Tourism and Major Events staff, we are confident this MOU achieves the right balance between Council and the community.

“The Heathcote region is a significant component of the overall tourism offering for Greater Bendigo.

“We are looking forward to working together with a renewed focus and commitment to Heathcote tourism.”

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