New digital mentoring program for tourism businesses

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The City of Greater Bendigo, in partnership with Bendigo Regional Tourism, is offering a new digital mentoring program for tourism businesses. 

The program, which is believed to be one of the first in Australia, is targeted at improving digital capacity of small and micro tourism businesses such as retail, accommodation and hospitality businesses across the Bendigo Regional Tourism area (Loddon, Central Goldfields and Mount Alexander Shires and the City of Greater Bendigo).

The program will see between 30 to 50 tourism businesses from across the Bendigo region receive one-on-one mentoring from a digital mentor at a heavily subsidised cost.

The program is open to any tourism-related business in the region.

Tourism and Major Events Manager Terry Karamaloudis said the program was ideal for businesses that did not have the time or means to attend training on using digital tools to promote their business.

“This program will see a mentor come to the business venue, and work one-on-one with staff, at a reduced rate, at a time that suits them,” Mr Karamaloudis said.

“It will help businesses not just work better online, but ensure their digital marketing and business initiatives align with the broader Bendigo Regional Tourism brand and direction.

“Visitors to our region are looking for great experiences and are increasingly researching, booking and reviewing their trips online.

“Businesses can really benefit from being active in the online space, whether that is through a great website, social media channels or engaging with travel forums like TripAdvisor.

“We encourage any tourism business who would like to improve their digital skills to apply for the program.”

The program is funded by the Australian Government’s Building Better Regions fund, the City of Greater Bendigo and Bendigo Regional Tourism.

Applications are open until 21 August 2018 and can be submitted online at


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