Single Touch Payroll - Introduction

Designed for small business owners who want to understand payroll tax and super reporting obligations as an employer, using the streamlined Single Touch Payrol

• Date: Thursday June 11, 2020
• Time: 1.30pm - 3.00pm
• Cost: Free
• Register here for Single Touch Payroll Introduction

Single Touch Payroll - Reporting

Designed for small business owners who want to understand payroll tax and super reporting obligations as an employer, using the streamlined Single Touch Payroll

• Date: Wednesday July 22, 2020
• Time: 1.30pm - 3.00pm
• Cost: Free
• Register here for Single Touch Payroll Reporting

Tax Essentials for Small Business

Designed for small business owners who want to understand business structures and their different rules, tax rates and obligations; tax and non-tax business registrations; allowable deductions, including motor vehicle deductions, depreciation and home-based business expenses; annual and quarterly reporting requirements; record keeping principles; and where to go for help and information when needed

• Date: Thursday June 11, 2020
• Time: 10am - 12pm
• Cost: Free
• Register here for Tax Essentials for Small Business

Record Keeping - GST Registered

At this event you will have hands-on experience of recording money in and out of your business. You will also learn how to calculate and record GST as well as time saving tips allowing you to focus on your business

• Date: Wednesday June 10, 2020
• Time: 12.30pm to 2.30pm
• Cost: Free
• Register here for Record Keeping GST Registered

Record Keeping - NOT GST Registered

This FREE 2 hour introductory workshop is for small businesses who want to learn how to keep records to claim all entitled deductions and are not registered for GST

• Date: Wednesday June 10, 2020
• Time: 12.30pm to 2.30pm
• Cost: Free
• Register here for Record Keeping  NOT GST Registered

Employer Essentials

Do you have employees, or are you thinking of employing workers?

Understand your tax and super obligations as an employer.

• Date: Wednesday July 22, 2020
• Time: 10am to 12pm
• Cost: Free
• Register here for Employer Essentials

The Business Victoria website has information available to help businesses in many situations but specifically in relation to COVID 19 there is an Economic Survival Program Fact Sheet here

Workshops can be made available virtually subject to registrations

Marketing Your Business Online: How to get it right first time

Marketing is a vital tool to establish your brand and build a loyal customer base. Without it, your customers will struggle to find you or even know what your business does.

Find out what it takes to make your business stand out from the crowd at this interactive two-hour workshop that will show you how to build your own marketing strategy from the ground up

Learn how to:
• Set marketing goals that work
• Choose the right activities for your business
• Use market research and maximise customer service
• Make the most of marketing processes and systems
• Develop an effective marketing action plan
• Attract and keep customers coming back
• Get your business noticed
• Maximise social media

• Date: Thursday May 7, 2020
• Time: 6pm to 8pm
• Cost: $20 
•  

Taking your Business Online: What you Need to know

Take the guess work out of launching yourself online and empower yourself to bring digital thinking into all aspects of your business

Learn how to:
• Operate in the digital landscape
• Choose the technology you’ll need to do it
• Decide on a website and why you need one
• Get more from email
• Make the most of social media
• Manage risk, privacy and cybersecurity
• Build your own action plan of next steps
• Access tools, templates, support and resources in future

• Date: Thursday May 14, 2020
• Time: 10am to 12pm
• Cost: $20
• Register here for Taking Your Business Online: What you need to know

Small Business Bus Visits 2020

Whether you're planning, starting or growing your business, the Victorian Government's Small Business Bus can help you to develop your business ideas and capabilities.

Delivered by experts from the Small Business Mentoring Service (SBMS), the on board mentoring sessions can help you to identify a clear direction for your business, discuss key issues and priorities, and develop an action plan to achieve your goals.

Five free 45-minute sessions are available from 10am until 4pm.

Please note that only one session is available for each business, and bookings are essential.

• Date: Wednesday June 10, 2020
• Time: 10am - 4pm
• Cost: Free - registrations are essential
• Register here for the Small Business Bus Bendigo here

Digital Marketing Essentials

Your digital marketing strategy must aim for impact. This means video content, influencer marketing, Search Engine Optimisation, staying on top of social trends, and being mobile device friendly. This accessible digital marketing workshop will give you the skills, tools and practical advice you need to create and execute an effective marketing strategy.

Some of the topics we'll discuss:

• The difference between various online marketing channels, including social media, Google AdWords, website banners and emails
• Building an effective strategy
• Developing realistic goals
• Optimising your campaign (or Business-As-Usual) activity to ensure you're spending your money efficiently and tapping into unexpected opportunities

This workshop is for small business owners who want to:

• Learn about the various—and most effective—ways to market online
• Develop their digital marketing skills
• Walk away with practical knowledge and the confidence to start marketing!

• Date: Tuesday May 5, 2020
• Time: 9.30am - 12.30pm
• Cost: $55* - *$55 registration fee enables you to participate in all four ASBAS workshops
• Register for Digital Marketing Essentials here

Social Media Marketing 101

Social media can help your small business maintain customer connections. Build significant networks by establishing a presence where your potential customers congregate social media. Creating an account is the first step, but this workshop will teach you the ins-and-outs of posting, connecting, and managing your social media accounts.

Learn which social media platforms are best for finding your target audience, the intricacies of each channel for business, and how to increase brand loyalty and boost web traffic.

Some of the topics we'll discuss:

• Why social media is important for small business
• Which platforms will drive the most customers to your small business
• Creating a content distribution strategy to maintain a consistent brand
• Utilising social media management tools to schedule posts and analyse performance

This workshop is for small business owners who want to:

• Learn about the various social media platforms (Facebook, Twitter, Instagram, etc)
• Create and optimise social media profiles/pages for their small business
• Walk away with practical knowledge and the confidence to use social media!

• Date: Tuesday May 5, 2020
• Time: 1.30am - 4.30pm
• Cost: $55* - *$55 registration fee enables you to participate in all four ASBAS workshops
• Register for Social Media Marketing 101 here

Content Creation: How to Create and Plan Content for your Business

As a small business online, you’ll never stop creating content. Website copy, product images, blog posts, social media posts, marketing videos, event listings, business articles—the list goes on. It’s all important but can quickly feel like it gets in the way of running your business. This workshop will show you simple and effective online tools for planning, creating, and managing you content.

The other option is to outsource your content creation. This can be a sensible, efficient use of your time and money, if you would otherwise spend too long doing it yourself with mediocre results. This workshop will also go through how to find good copywriters, photographers, videographers, designers, and web developers without breaking the bank

• Date: Tuesday May 12, 2020
• Time: 6pm - 9pm
• Cost: $55* - *$55 registration fee enables you to participate in all four ASBAS workshops
• Register for Create & Plan Content for your Business here

Simple Steps to Build a Website 

Websites are a critical communication channel for businesses. Most consumers rely on the internet to find the product or service they need, so without a website, your small business is missing a critical opportunity for discovery. It’s time to level up your marketing with an online presence.

This workshop will guide you through a digital strategy and details for creating a basic WordPress website.

Some of the topics we'll discuss:

• Where and how to buy a domain name and website hosting
• Structuring a basic website for easy user navigation
• The power of content builders/content management systems
• How to use open-source website builders such as WordPress

This workshop is for small business owners who want to:

• Create a basic website or update their existing site
• Develop their online presence
• Walk away with a better understanding of the process required to build their own website

• Date: Tuesday May 12, 2020
• Time: 6pm - 9pm
• Cost: $55* - *$55 registration fee enables you to participate in all four ASBAS workshops
• Register for Simple Steps to Build a Website here