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New campaign to encourage purchase and consumption of locally grown fruit and veg

Media release

Residents across our region are being encouraged to purchase and eat locally grown fruit and vegetables via the Support Our Own. Choose Locally Grown multi-media advertising campaign being led by the Healthy Loddon Campaspe initiative.

The recently-launched campaign is being promoted across local media including television, online and social media. Healthy Loddon Campaspe is also engaging with local fruit and vegetable growers, retailers and farmers markets to promote the campaign via in-store marketing material.

Healthy Loddon Campaspe Coordinator, Alicia O’Brien said the Support Our Own. Choose Locally Grown. campaign aims to encourage the community to purchase and eat locally grown fruit and vegetables.

“There is a huge variety of produce grown within the Loddon Campaspe region for the community to choose from including apples, avocadoes, oranges, pears, potatoes, tomatoes and leafy greens.  Our region has a wide selection to choose from, as well as a wide selection of places to buy locally grown,” Ms O’Brien said.

“The campaign also aims to increase community knowledge around healthy food, and how simple it is to eat and cook with locally grown fruit and vegetables.”

Local growers, Harcourt’s The Orchard Keepers and Torrumbarry’s Crossies ‘Cados as well as local retailers Watt’s Fresh from Kyneton and The Pear Tree from Echuca feature in the campaign ads and promotional material.

The Support Our Own. Choose Locally Grown. campaign focuses on some of the main benefits of locally grown fruit and veg including:

  • It’s good for our health.
  • Food is fresher and has less distance to travel.
  • You will enjoy eating with the seasons
  • Local growers, stores, and our local economy benefit
  • It’s readily available and accessible across our region.

Additionally, as part of the campaign, Healthy Loddon Campaspe has created an online resource page for the community to access.

The page lists local growers, retailers and farmers markets that grow and sell locally grown produce, as well as providing information on in-season fruit and vegetables, and recipes using locally grown and in-season produce.

Locations:
Greater Bendigo